Sixside Burger
Brand storytelling, in-store concepts, content, marketing and merchandise for a Toronto burger brand opening its first U.S. location in Allen, Texas.
Brand, Marketing & Merch Studio · Dallas–Fort Worth
You know your story. Now let people feel it.
I help bring your story back to the forefront, give it a voice, and translate it into visuals, campaigns and merchandise people connect with.
People don’t come back for a product. They come back for a story.
Most businesses start without stopping to define who they are. They’re good at what they do, but struggle to build lasting relationships with customers, and growth stalls. I find the story underneath it all and turn it into a brand people recognize, trust and come back to.
Selected work
Food, fashion and music.
When You Wear You
A streetwear brand centered on self-expression and personal storytelling. Hand-finished pieces brought to life with a campaign film, editorial shoot and behind-the-scenes content.
Musicals & Concerts
Merch for live music, from moodboard to finished tee designs inspired by the songs.
What I do
I create the authentic brand a business uses to speak, connect and build trust with their customers.
Brand Strategy
- Brand story & identity
- Slogans & messaging
- Campaign concepts
Digital Marketing
- Social media strategy
- Social media management
- Post & ad creation
Merchandise
- Apparel & accessories
- Event, tour & brand merch
- Design through production
Merchandise orders start at 10 pieces.
How it works
- 01
Discovery call
A free 30-minute call about your business, your customers and where you want to grow.
- 02
Find the story
I dig into what makes you different and shape it into a clear brand story, voice and plan.
- 03
Tell it everywhere
Social media, campaigns and merch that carry the same story, consistently, month after month.
“We didn’t know how to tell people what Sixside means for us. Hamra listened deeply to how we started, where we are today and where we want to be. From writing our brand story to running our social media and campaigns, she’s given our business a fresh look people connect and want to be part of.”
About me
Hi, I’m Hamra Zaidi, a Dallas–Fort Worth creative director and brand strategist focused on helping businesses create identities people remember.
I am not a marketing guru. I am a founder, and I speak and work from experience. I didn’t have anyone to help me; I figured things out on my own, the hardest but the best way.
Over the past year, I’ve led creative and brand work for Sixside Burger, a Toronto-based restaurant opening its first U.S. location in Allen, Texas. My work has included brand storytelling, in-store concepts, content, marketing and merchandise.
I’m also the founder of When You Wear You, a streetwear brand centered on self-expression and personal storytelling.
Strong brands aren’t built by simply looking good. They need a clear voice, a recognizable identity and an authentic connection with their audience.
My goal is to help businesses find that authentic voice and turn it into a brand people trust, remember and want to come back to.
If you’re building a business and want your brand to stand out, let’s connect.
Let’s find your story.
Book a free 30-minute discovery call. We’ll talk about your business, your customers and where you want to grow.
Or email zaidihamra@gmail.com · @hamra.zaidi